EcRo Fit

About Ecrofit

Birmingham City University (BCU) is a highly diverse place, educating over 24,000 students from 80 countries each year.  Two large campuses in Birmingham city centre and Edgbaston provide state of the art facilities for our students and partners.


University activity is driven by making a real life impact, through a focus on practice-led education, academic excellence, applied research and innovation, and engagement of business leaders in course design. In terms of economic impact, the University’s expenditure stimulates £532m of gross value added contribution to UK GDP; and supports 7,060 jobs nationally through direct employment, supply chain and wage consumption impacts.

BCU’s strong sense of place has ingrained a culture of public and community engagement through research; shaped a position as an active thought leader and innovator in the region playing to its applied and practice based strengths; whilst also promoting culture and learning to a wider audience through a programme of public events, including public lectures, exhibitions, and artistic performances.

BCU actively engages with over 2,500 businesses regionally, nationally and internationally and has extensive sector linkages driving research, collaboration and innovation.

To find out more
about us

Birmingham City University Strategic Plan 2025

Birmingham City University Economic Impact

Birmingham City University Knowledge Exchange Strategy

Why work with us?

Birmingham City University (BCU) successfully collaborates with hundreds of businesses each year and has delivered many grant funded research and business support projects. Our professional teams will help you explore collaboration opportunities and the value the university can add to your business.

The Ecrofit project is delivered by a highly skilled, multidisciplinary team, located in the Faculty of Computing, Engineering, and the Built Environment.

Explore our current research themes and lookup previous research projects here:


As a University, we welcome all collaborations with businesses.  To find out more:

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